Visit Ballarat Corporate

As Ballarat's peak regional tourism marketing and development organisation, Visit Ballarat is a membership based, not-for-profit incorporated association.

About Visit Ballarat

As Ballarat's peak regional tourism marketing and development organisation, Visit Ballarat is a membership based, not-for-profit incorporated association.

We are here for our members, and our mission is to grow tourism for our members' mutual benefit. Visit Ballarat members conduct business in sectors including accommodation, attractions, tour operators, wineries, restaurants, retail and others.

Visit Ballarat drives activities to attract visitors to Ballarat and the surrounding region. We also work to grow the region's profile on the domestic and international fronts. We do this by targeting key consumer and trade segments. Our mix of marketing strategies is developed in collaboration with members and Visit Victoria. We also advocate at all levels of Government to protect the best interests of our members.

Our work to date has grown the region's tourism industry to over 2.2 million visitors, helped create over 2,030 jobs and injects over $577 million a year into the local economy. We can only achieve these results in collaboration with our members.

Strategies & Plans

Visit Ballarat has been long focused on assisting our local tourism industry to respond and rise above challenges.

The Board has recently adopted a new five year Strategic Plan which provides a clear purpose for the organisation.

By 2018, the Ballarat regional tourism industry will be a dynamic, profitable and sustainable industry that is an internationally recognised destination and acknowledged contributor to the regional economy. The Ballarat Region will be known as a destination boasting a rich history with a vibrancy reflecting the quality tourism attractions, products, events and services.

The strategy also provides direction on the areas the Board and organisation need to focus on to facilitate the growth of the tourism sector.

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Our Board

Click below for our full board list.  

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Our Team

Click below for our full team list and contact details. 

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Message From CEO

We’ve heard it countless times now, but the more we say it the more we will believe in it – we are making Ballarat irresistible to visit, play, work and live.

This is our stated aim. We want to position ourselves as the capital of the west. We want visitors to think of us as their first choice for tourism and travel.

We’re well on the way to making that happen. In the months that I’ve been here, I have witnessed Ballarat going from strength to strength. Our city has some major attributes playing to its advantage. For example, the easy access from Melbourne, and the fact that people can escape into a world steeped in heritage, major events and some world-class attractions helps cement our reputation as a city that is rich in experiences.


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We are currently expanding our Visitor Information Centre service team and are searching for volunteers to join us. If you love Ballarat, have a background in customer service, and are keen to share your knowledge, then we would love to hear from you!

Key Selection Criteria

  • A passion for, and some knowledge of, ballarat and its tourism industry.
  • Well-developed customer service skills in order to provide excellent face-to-face customer service to visitors in the Ballarat and Buninyong Visitor Information Centres.
  • Computer skills - you will need to be proficient and confident using word, excel and outlook
  • Good written and oral communication skills
  • The ability to safely participate in the duties and responsibilities of the role

To apply click here or to hear more about the role please contact us on 5337 4337 ot at 

Annual Report

The purpose of the annual report is to provide members and stakeholders with a summary of Visit Ballarat’s activities and financial performance for the financial year.

 Visit Ballarat is the peak tourism body for the Ballarat region. It is a member-based tourism investment business that is governed by an industry-appointed, skills-based board of directors.

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Visit Ballarat in the news. Click below for current media release and statments. 


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